Communication designer based in India, with expertise in visual communication. Practising visual brand language for over 10 years to create beautiful & sensible user experiences.

Professional Work

Currently Lead Visual Designer at SIXT, designing digital experiences for premium mobility products used across Europe and the United States. My work spans both customer-facing journeys and counter-agent workflows, focusing on improving operational efficiency and usability—such as reducing checkout time and minimizing queues at rental counters while maintaining a coherent visual brand language.

Previously worked at Media.net and Direct-i in Mumbai, contributing to the visual language and user experience of complex technology products including automation platforms, analytics dashboards, VPN applications, and browser extensions across Symbian, Android, iOS, and web platforms. Earlier experience includes visual identity and publicity design for film campaigns at Marching Ants in Mumbai, and early design work at Leaf Design.

Education & Research

Studied Communication Design at D J Academy of Design, Coimbatore, followed by a Master’s in Visual Communication from the IDC School of Design at IIT Bombay.

One of the key academic projects was the Locals of Mumbai initiative—an extended research project focused on improving navigation in the Mumbai suburban railway network through multilingual rail maps and a commuter travel application.

Type Design

Alongside product design, I maintain a strong interest in type design, Contributing open-source Devanagari and Latin typefaces through the Google Fonts community and publishing work through MagicType.

Design Approach

My approach to design combines systems thinking, typography, and visual language to create digital products that are not only functional but also coherent, expressive, and human.

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